Molls functional furniture is designed down to the smallest detail to meet the needs of school beginners, teenagers, students or adults.
Moll invented the world’s first height-adjustable children’s desk in 1974.
The idea of furniture that grows with the child was born!
Marketing complex furniture and functions visually is a challenge for moll, as is the growing variety of channels and an increased demand for diverse and detailed product presentations. Functions and special detailed solutions play an important role and are an important marketing feature alongside high quality.
moll Funktionsmöbel GmbH
Meyle+Müller since 2020
With image visualisation via CGI (Computer Generated Imagery), a variety of image views can be created from processed design data and image variants can be realised. Animations as well as the use for virtual showrooms and AR/VR applications are also made possible. This is already very important in the global sales process, e.g. in markets in Asia.
All details, angles and dimensions correspond to the original product and are scalable – this is also ideal for presentations and animations for use in online media. It is also possible to create marketing materials even before the product is available or a first prototype is still outstanding.
In addition to the qualitatively superior presentation, this image production technology is also efficient. With the help of intelligent automation, thousands of motif variants can be created and produced in the shortest possible time at economic conditions.
Coming from the traditional furniture industry, the reservations about "computer-generated images" at moll were definitely great. Too expensive and not on the same level as photography in terms of quality. However, the hopes were at least as great and these were actually far exceeded with the results achieved. Within a year, we have replaced our entire pool of images, can provide our dealers and customers with 3D models and have completely new possibilities for creating images. If it's urgent, sometimes even overnight.
Benjamin KemmlerManaging Director
