In 2021, there was a change of ownership at the family-owned company, which is rich in tradition. Since then, GUST. OVERHOFF GmbH & Co. KG has been pushing ahead with a fundamental modernization of its production, portfolio and corporate image.
The change at the top of the traditional company should also be reflected in the appearance. The requirement: visible, but no break with established design and graphic elements. The GUST. OVERHOFF GmbH & Co. KG would like to present itself to the outside world in an even better coordinated manner in all communication media, while at the same time communicating its own comprehensive product range and services in a focused manner. In addition, the employees were to be brought into focus with a new design. What was needed was a professional strategic marketing consultancy that would also provide scope for the company’s growth processes.
Client
GUST. OVERHOFF GmbH & Co. KG
Client of
Meyle+Müller since 2021
Customer needs
- Development of a new, contemporary corporate identity based on the existing image and playout on all communication channels.
Founded in 1895, GUST. OVERHOFF GmbH & Co. KG, based in Mettmann, Germany, has been an established manufacturer of roof safety systems and accessories for decades.
Solution
Meyle+Müller not only developed a holistic marketing package, but GUST. OVERHOFF GmbH & Co. KG in every development process and developed all marketing tools for the various channels required.
The focus of the relaunch was the development of a practicable corporate design with a main and sub-brand structure. In addition to a new modern and informative web design and a future-proof site architecture, we completely redesigned the print area. This included the complete catalog, product & service flyers as well as the complete business stationery.
Another central element of the new appearance was the creation of emotional people and application motifs and additionally the new photography of the complete product portfolio. This new, high-quality and homogeneous visual content thus perfectly underlines the new corporate design of GUST. OVERHOFF.
”I am really thrilled; the new corporate design is absolutely professional and an excellent basis for the coming years as well. Very, very strong work! Many thanks to the M+M team and everyone who worked on it!
Christan Baumgeschäftsführender Gesellschafter Gust. Overhoff GmbH & Co. KG
With the new brand identity, we are on a par with very large companies, now it's time to "live" this!
