We are pleased to announce that together with our partner echolot (www.echolot.de) from Stuttgart we were able to win BG BAU (www.bgbau.de) in Berlin as a new customer for agency and consulting services.

BG BAU is one of the largest professional associations in Germany. As a provider of statutory accident insurance for the construction industry and construction-related services, it looks after more than 3 million insured persons in around 567,000 companies and approx. 58,000 private construction projects. In addition to providing comprehensive care for its insured in the event of accidents and occupational illnesses, it focuses in particular on prevention, i.e. occupational safety and health protection.

The range of services and the multitude of topics covered by BG BAU pose an enormous challenge for corporate communications. In occupational health and safety, for example, the spectrum ranges from UV protection on the construction site to securing scaffolding in accordance with regulations to handling a chain saw in compliance with occupational health and safety regulations.

In addition, a very heterogeneous target group is to be addressed in a barrier-free manner with a wide variety of content on all channels and touchpoints in different media formats. In addition, BG BAU works nationwide and is present at various locations in Germany.

In the course of a public tender, BG BAU was looking for an agency and consulting partner who would develop and also implement appropriate media formats as well as systems and processes on the basis of a holistic communication strategy. Of course, the digitization of processes and media offerings plays a special role in this.

Together with our long-term partner, the strategy and creative agency echolot from Stuttgart, we were able to convince BG BAU with our holistic approach, our creative power and our expertise in the field of digitization.


BG BAU – Berufsgenossenschaft der Bauwirtschaft

Client of

Meyle+Müller since 2022

Customer needs

Creation of a holistic communication concept and implementation of all measures derived from it on the communication channels defined for this purpose.