HABA FAMILYGROUP relies on MEYLE+MÜLLER for 3D visualisation and media production

In the field of 3D visualisation of furniture ranges, Meyle+Müller has been working with the HABA PRO brand for some time to create appealing, effective product images for marketing the furniture ranges.

M+M’s holistic solution portfolio has now also provided valuable support in the area of catalogue layout. As a seamlessly integrated ‘extended workbench’, M+M supports the database-supported page design in the systems of the HABA FAMILYGROUP. This close cooperation enables M+M to integrate directly into the internal processes and jointly fulfil the high standards of quality and efficiency. With the technical expertise in print output via Plant II-Comet and the use of data from the PIM system, all pages are implemented precisely and accurately.

For an additional benefit, the correction and approval phase is controlled completely digitally, transparently and comprehensibly for all parties involved via the soft proofing platform – this brings structure and efficiency to the entire process and eliminates the need for additional monitoring, while production progress can be viewed at any time.

Interested in innovation too?

Book an appointment with our specialist Christian Weber here.

Customer

HABA FAMILYGROUP

Customer needs
  • Creation of high-quality 3D visualizations for furniture marketing
  • Efficient, database-supported catalog design with seamless integration into internal processes
  • Digital, transparent and traceable control of the correction and release phase