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Successful M+M Trendflash in November with the topic: “Web2Print – Minimize process costs and increase sales through personalized advertising material”

This Trendflash addresses itself to all responsible persons in marketing and advertisement, who are responsible for the control of marketing campaigns and production of means of publicity.

Ole Osthoff (COO at HanseRepro) and Pascal Obermeier (Sales Manager at Meyle+Müller) gave insights into smart use cases of personalization and adaptation of advertising materials and packaging using a simple Web2Print solution. Especially in the current times it is more important than ever to save costs and strengthen sales. How this can be achieved by using Web2Print, we show you by means of two use cases.

The following topics were presented in the 30-minute TrendFlash:

  • Web2Print overview
  • Possibilities of personalization
  • From the adaptation to the individual item using the example of a packaging
  • 3D preview in the editor – Know what the final product will look like before production
  • Ad production for various delivery channels: simple and reliable


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