Christian Dietz

Challenge

The image of the Christian Dietz brand needs a relaunch to meet the current requirements of a fashionable women’s shoe brand. The focus is on the task of photographically re-staging the Christian Dietz products.

Further communication tools such as the website and POS equipment for retailers are to be adapted to the new look accordingly.

Christian Dietz Schuhfabrik GmbH is a manufacturer of high-quality comfort shoes with maximum wearing comfort and a supplier for shoe wholesalers and retailers. The company, which was founded over 50 years ago, is headquartered in Rieschweiler-Mühlbach near Pirmasens. The women-only shoe product portfolio is divided into two sub-brands: Love Your Feet and Pure Wellness.

Client

Christian Dietz Schuhfabrik GmbH

Client of Meyle+Müller

since 2021

Customer needs

• Contemporary and sophisticated repositioning of the brand presence:
  Print advertising materials (B2B catalog and B2C brochures), web presence and POS equipment.
• Focus in product photography on high-quality staging of women’s shoes

Solution

In the Meyle+Müller studios, we realize shoe photography, both for print and e-commerce use, with all the necessary image editing work.

With our creative know-how, we conceptualize the new look and create a sophisticated and contemporary “stage” for the brand and product appearance. We ensure that the products can be presented in a target group-oriented and clear, but at the same time contemporary catalog environment. At the same time, the brand-forming stylistic device of fashion illustration is still retained in order to ensure the recognition value of the Christian Dietz brand despite the relaunch.