Atelier Goldner Schnitt is an internationally active and successful mail order company in the field of women’s fashion. With its own measurement chart with up to 25 different sizes, the almost 100-year-old company distinguishes itself from its competitors. For many years, Meyle+Müller has been supporting the traditional company with its experience and know-how in the field of catalog production in the entire marketing content and advertising media production: from catalog creation to the awarding and management of the diverse print jobs.
The focus is on modern catalog concepts as well as lean and efficient production processes in order to produce more than 60,000 catalog pages annually in several languages.
Customer
Atelier Goldner Schnitt GmbH
Customer with
Meyle+Müller since 2000
Customer requirements
- Centralized management of marketing communications across all channels
- High volume advertising production at highest quality
- Ensure efficient production of all internal and external process participants
The Solution
In order to be able to guarantee these high volumes in short production times with the highest quality, AGS and M+M rely on the omnichannel marketing system Online Media Net (OMN) from apollon, the IT and new media service provider of the Meyle+Müller Group. This ensures that the entire advertising material production process is fully integrated – from product maintenance in Production Information Management (PIM) to layout creation, translations into several languages and the finished catalog. All internal and external partners involved in the process work consistently with system support, be they photographers, graphic designers, agencies or translation service providers.
In this process, the M+M team not only acts as a production service provider, but is also responsible for user support for all those involved in the process. This makes the entire production process not only transparent and flexible, but above all efficient and powerful. Anyone who wants to meet the highest demands of the customer, not only in terms of fashion but also in terms of the catalog, needs strong partners who are familiar with large-volume and demanding tasks in the field of international marketing and can lead them to joint success.
”For us it was clear: we need a partner who has experience and is able to able to implement our requirements. Above all, we need short communication channels, high transparency and optimum service. And that's what we get at Meyle+Müller.
Marcus AntonManaging Director at AGS
