Speed is of the essence in media production – but without losing sight of the big picture. And the more entities that work together to produce a print or online advertising medium, the more complex the coordination between all project participants becomes. Powerful and complex software solutions – e.g. MRM systems – are often used here. On the other hand, such solutions are often oversized and usually offer numerous functions that are simply not needed.
MEYLE+MÜLLER has closed precisely this gap for the production of Landesbank Baden-Württemberg’s numerous print and online advertising materials: with a web-based portal for order management, based on the powerful Dalim ES platform – and individually configured to the workflows and approval processes of the advertising material production processes of the respective customer – exactly this is possible: a lean, transparent and consistently digitalized collaboration between customer and agency.
What exactly is it about?
The M+M commissioning tool replaces previous isolated solutions and combines the entire order processing in one central system. From briefing, cost reporting and commissioning to the entire production process, including all iterations and all necessary review and approval processes – everything happens in one place, structured, transparent and, above all, always traceable for every process participant in every processing status.
What can the M+M order tool do?
- Central project facility: With just a few clicks via the web-based portal, the order can be submitted directly by the customer. The job is created automatically by entering various customer-specific information and distributed directly to the relevant parties. And even an initial cost indication can be shown automatically if a fixed price has been defined between the customer and service provider.
- Automated communication: Everyone involved – from the design team to print production control – is automatically informed about orders and new tasks. It doesn’t matter how many internal departments or external partners need to be involved. And the notifications lead directly to the task: a lengthy search for where something needs to be done is no longer necessary.
- Flexible document processes: Briefings, approval documents and cost estimates can be easily uploaded, edited and passed on in the process.
- Individual release routes: Whether marketing, product management or legal department, whether with proofreading or direct customer approval – the process can always be individually adapted to the customer-specific requirements of the project.
What advantages does this bring?
- Time savings & improved response times: Standardized processes replace time-consuming manual coordination. Thanks to direct notification and the central provision of information, approvals, queries and changes can be processed much faster.
- Cost efficiency & error minimization: Resources are optimally utilized by streamlining processes.
- Transparency, traceability & auditability: Everyone involved can see the status of their project – in real time. Every action in the project is documented in a traceable manner – ideal for quality assurance, reporting or for subsequent queries. All project statuses and approvals are documented: for legal protection and internal compliance requirements.
- Sustainability, scalability & future-proofing: The M+M commissioning tool can be adapted to any customer and process. Whether a single project or a series of campaigns – the tool grows with the requirements and can be used flexibly for different volumes. The solution, which is based on an established platform, can be flexibly expanded and remains efficient even when future requirements arise.
Conclusion
M+M’s commissioning tool shows how modern technology and customization can work together to make media processes smarter and more efficient. A real benefit – for clients, service providers and not least for the result.
