AI is changing everything. The question is not if – but how!
At our M+M Trend Session “Ctrl + Shift + AI – How AI is reprogramming the way we think, work, and make decisions,” we will show how artificial intelligence can be used specifically to make decisions faster, work more efficiently, and create better customer experiences.
Together with campaigners Network, we invite you to an afternoon full of practical insights, controversial perspectives and concrete application examples from practice, science and technology.
Our Agenda:
12:30
Get-together with lunch snack
13:00
Welcome and introduction
13:15
State of AI – How technologies, trends, and markets are changing right now.
Paul Kraus, AI Partner at Team One Developers GmbH
13:45
Inside Microsoft AI
Philipp Bauknecht, CEO of Medialesson and Regional Director at Microsoft.
14:15
Coffee-Break and Networking
15:00
From catalog factory to (AI) content factory
Sebastian Keusch, Project Lead for AI Image Generation and Content Automation at Josef Witt GmbH Max Otto, Division Manager Brand & Content at Josef Witt GmbH
15:30
Visions of the future using the example of AI agents Outlook on upcoming technologies, opportunities, and challenges
Prof. Dr. Bernhard Kölmel, Pforzheim University
16:00
Coffee-Break and Networking
16:45
Ctrl Shift—and then what? From democratization and automation to the commercial use of AI in marketing
Ingo Eichel, Senior Manager, Adobe Developer Community
17:15
Algorithms of Power - How AI is reprogramming politics and society
Julius van de Laar, campaign and strategy consultant, including for Barack Obama's election campaign team
