“The use of 3D in textile design reduces effort and time in product development and opens up completely new possibilities in marketing”
Fashion manufacturers are increasingly concerned with the digitalization of product development processes. Already for sketching and developing the fashion, designers use 3D tools and thus enable a faster and better impression of the products. Fits can be tested in advance on digital models, the clothing can be adapted more precisely to the target group’s wishes and a more intensive impression of the final product can be conveyed.
Especially in the fast fashion sector, the main objectives of digitalization are to reduce time and costs by saving on samples and prototypes and their logistics, thus massively shortening time-to-market. Of course, this also creates an improvement in sustainability for the fashion brand.
But 3D models also help in the downstream marketing processes, for example, they can save on photo and video productions or deliver automatically generated content – very soon in real time and even individualized.
Solution
Meyle+Müller recently realized the implementation of social media animations for an established German fashion brand. In a first step, creative concepts and moodboards were developed and coordinated with the client. The native 3D data of the upstream system could be used for the implementation, simulated to fit the body and prepared for the animation.
Such animations are only one of many possibilities. In addition, images of the most diverse characteristics, such as model images, location images and clipping images can be produced. Furthermore, possibilities like AR/VR applications are also possible. All these content forms are based on one and the same digital database.
Advantages of 3D data in the fashion sector:
- Massive time and cost savings by eliminating manual drawings and physical samples
- Direct usability in marketing and thus shortening the time-to-market
- Simplified, direct and faster communication in product development
- Fast, automated and customizable content generation for all marketing channels (“from product image to virtual fitting”)
Contribution to sustainability by saving transport routes (elimination of physical samples)
Another advantage of 3D data generation in the fashion sector is the simplified, faster and better communication channels between the brands and their production partners. 3D models are made available online, eliminating the need to send drawings and samples. In modern production facilities, the 3D data can be fed directly into the textile machines. This makes the entire manufacturing process from development to production faster, safer and more efficient.
