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On February 27, the Marketing Club Stuttgart-Heilbronn held a web session on “FaceFusion – a ground-breaking technology in fashion photography using generative AI”.

Christian Weber, Authorized Signatory and Senior Director Sales at Meyle+Müller and Co-Founder of elyum, explained the paradigm shift that FaceFusion brings and how it enables cost-efficient photo productions. We also talked about how generative AI forms the basis for the seamless exchange of digital faces in fashion photos and what challenges still need to be overcome in the future.

During the event, you were able to get a comprehensive picture of the power of generative AI that we use in the Meyle+Müller Group.

If you are interested, Christian Weber will be happy to present the contents to you. Please don’t hesitate to contact him at:
We look forward to hearing from you!

Key learnings:

→ Which opportunities arise with generative AI
→ Opportunities and limitations in content creation with AI

Speaker: Christian Weber | Authorized signatory and Senior Director Sales at Meyle+Müller and Co-Founder of elyum
Moderation: Martin Stocker | CX Integrated Demand Team, Corporate Marketing, SAP Germany

Here you will find an excerpt from the program of the Marketing Club Stuttgart-Heilbronn:


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