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M+M Trend Session “Ctrl + Shift + AI – How AI is reprogramming the way we think, work, and make decisions.”

13. November 2025

Hochschule Pforzheim

Together with our cooperation partner campaigners Network, we were delighted to welcome our guests to the M+M Trend Session “Ctrl + Shift + AI – How AI Reprograms the Way We Think, Work and Decide” – held on November 13, 2025 at the ZPT, the Center for Precision Technology at Pforzheim University. The event featured inspiring keynotes, lively discussions and a hands-on look at the use of artificial intelligence – with a focus on faster decision-making, more efficient workflows and improved customer experiences.

The highlights and key takeaways of the event underscored how rapidly the field of artificial intelligence is evolving and what opportunities it offers for businesses. Participants gained deep insights into current technologies, future trends and the impact of AI on markets, organizations and society. One of the most striking realizations was that AI is no longer considered a “nice to have,” but a strategic success factor – whether in content automation, marketing, or data-driven decision-making.

The Trend Session also offered numerous opportunities for personal exchange: During the breaks and at the concluding get-together, guests were able to discuss new perspectives, share experiences and spark new collaborations. The afternoon concluded with a clear outlook on how we can successfully position ourselves in an AI-driven future – by making decisions faster, working more efficiently and acting more creatively.

We extend our sincere thanks to all participants of the M+M Trend Session!

Our Agenda:

12:30

Get-together with lunch snack

13:00

Welcome and introduction

13:15

State of AI – How technologies, trends, and markets are changing right now.

Paul Kraus, AI Partner at Team One Developers GmbH

13:45

Inside Microsoft AI

Philipp Bauknecht, CEO of Medialesson and Regional Director at Microsoft.

14:15

Coffee-Break and Networking

15:00

From catalog factory to (AI) content factory

Sebastian Keusch, Project Lead for AI Image Generation and Content Automation at Josef Witt GmbH Max Otto, Division Manager Brand & Content at Josef Witt GmbH

15:30

Visions of the future using the example of AI agents Outlook on upcoming technologies, opportunities, and challenges

Prof. Dr. Bernhard Kölmel, Pforzheim University

16:00

Coffee-Break and Networking

16:45

Ctrl Shift—and then what? From democratization and automation to the commercial use of AI in marketing

Ingo Eichel, Senior Manager, Adobe Developer Community

17:15

Algorithms of Power - How AI is reprogramming politics and society

Julius van de Laar, campaign and strategy consultant, including for Barack Obama's election campaign team

18:00

Conclusion and outlook

18:15

Get-together and Networking

M+M-Gruppe

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