Our M+M trend session “Ctrl + Shift + AI – How AI is reprogramming the way we think, work, and make decisions” is fast approaching. Together with our agency network campaigners Network , we cordially invite you to attend!
Real talk: How AI is reprogramming the way we think, work, and make decisions.
Artificial intelligence writes texts, curates campaigns, analyzes markets, designs, and generates images as well as videos. But what does that mean for us as humans—for creatives, strategists, and decision-makers? What remains when machines learn to recognize patterns and even to develop ideas?
In our M+M Trend Session this year, to which we warmly invite you together with our agency network
campaigners Network, we will take you on an intellectual and technological journey through the intersection of AI and creativity.
As keynote speaker, Julius van de Laar, campaign and strategy advisor in Barack Obama’s election campaign team, will provide exclusive insights into the impact of artificial intelligence on the political landscape and our society. As a TV and podcast expert, he analyzes how AI is reshaping the dynamics of trust, impact, and public discourse—and what this means for communications, politics, and business.
Additional experts will examine the opportunities and challenges of AI from different perspectives. Together with distinguished speakers Paul Krauss, Partner AI at Team One Developers GmbH; Max Otto, Division Manager Brand & Content at the Witt Group (Otto Group); and Sebastian Keusch, project lead for AI image generation and content automation at the Witt Group, we will discuss the impact of artificial intelligence on communications and brand management.
Philipp Bauknecht, CEO of Medialesson and Regional Director at Microsoft, will also contribute his expertise. Exciting use cases will be presented, among others, by Prof. Dr. Bernhard Kölmel of Pforzheim University / Texas State University and Ingo Eichel, Senior Manager of the Adobe Developer Community / Adobe Express & Creative Cloud.
Together, we will demonstrate how artificial intelligence is radically changing our work—and what that means for communications, marketing, and the future of brands.
