Since 2022, Meyle+Müller has been supporting the Horst Brandstätter Group as a production service provider in the creation of building instructions for PLAYMOBIL’s new toy products.
The focus is on child-friendly building instructions that range from the conceptual idea and planning of the individual building steps through to realization. Careful familiarization and engagement with the respective toys is a matter of course here – given framework conditions, such as the individual parts packed in individual bags, must be brought into line with this.
To make assembly as easy as possible for even the youngest children, the necessary construction steps are visually illustrated and clearly presented in the assembly instructions. For the individual steps, the images are rendered individually based on the components in the appropriate positioning using CGI and then compiled in the instructions. Depending on the complexity and number of parts of a model, this can add up to several pages in order to make the construction progress comprehensible and frustration-free for the children.
Sabrina Levacher, graphic designer at Meyle+Müller and responsible for the realization of the building instructions, has two boys herself, aged 5 and 8, and can put herself perfectly into the children’s heads from her own play experience: “At the beginning of a building instruction there are always the individual parts and the finished model – depending on the difficulty of the toy, the later building instructions then develop piece by piece in the subsequent creative process.”
Ligia Nirestean, Art Director at the Horst Brandstätter Group and responsible for Playmobil toy packaging, characterizes the collaboration as follows: “Our product development is very dynamic – when the projects pile up, we find a reliable partner in the MEYLE+MÜLLER team who can support us quickly and easily with in-depth know-how.”
The end result is child-friendly building instructions that are designed to be as simple as possible – this is how M+M plays its part in ensuring that every child can enjoy a frustration-free and inspiring play experience with PLAYMOBIL.
Interested in innovation too?
Book an appointment with our specialist Christian Weber here.
Customer
Die Horst Branstätter Group
Customer needs
- Development of child-friendly, easy-to-understand building instructions with clear visuals
- Holistic implementation from conception to CGI production – efficient, flexible and reliable
- High quality and scalability for dynamic product cycles and complex model requirements
