Animations are far more than just moving images – animations arouse emotions, make complex content understandable and capture the attention of the target group.
But why is that? Scientific studies have shown that 90% of the information transmitted to the brain is visual – what’s more, the brain can process visual content up to 60,000 (!) times faster than text-based information. This means that visual content is the most important channel for attention, information processing and decision-making. Moving image content such as animations can therefore convey messages more effectively as they use the brain’s natural absorption behavior.
Additional effective storytelling activates the sensory, motor and emotional center of the brain – moving images and animations reinforce this effect as they also combine auditory and visual input.
A great example of this was created as part of the collaboration between Meyle+Müller and the HABA FAMILYGROUP:
Tables are the heart of every daycare facility. They are the place where children play together, do handicrafts or browse through books – to withstand all this, tables for nursery rooms need to be flexible and particularly robust. For the TABULO table system from the HABA Pro brand, this modular variety was presented simply and effectively – the flexibility and versatility of the table series is communicated in an advantageous, unobtrusive and playful way.
Ina Kalnbach, Head of Marketing + Content & Media at HABA FAMILYGROUP, sums it up: “With animations like this, we manage to present the versatility, modularity and quality of our nursery furniture in an impressive way. With the clear, playful presentation, we convey our message perfectly and inspire our target group. The whole thing without a time-consuming shoot, without photo samples and handling, sustainably in a purely digital way using CGI”
The animation was designed in various formats for portrait and landscape use on websites, trade fairs and for social media.
Interested in innovation too?
Book an appointment with our specialist Christian Weber here.
Customer
HABA FAMILYGROUP
Customer needs
